Nicole Serena

Nicole Serena


PSP Systems and Solutions

Vice President

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Nicole has worked in the Pharmaceutical Industry for over 25 years.  She has experience in many aspects of the industry including – pharmacy, sales, trade, contracts, marketing, patient advocacy, patient access and patient support programs.   Her most recent role was Director, Patient Access Programs at Bayer Canada.     She is currently the Vice President of PSP Systems and Solutions at Waldron & Associates.

She has over 7 years of experience in Patient Access and has experience with launching and transitioning Patient Support Programs.   Her most recent focus, within Patient Support Programs, is compliance and risk management.   She has experience working with small programs of less than 20 patients to large programs with over 15,000 patients.

She has spoken at Patient Access conferences within the USA and Canada over the past 4 years.

Her experience crosses over many therapeutic areas including – Cardiology, Hematology, Dermatology, Immunology, Rare Disease, Oncology, Biologicals, Pharmacy, MS (Neurology), Hospital Buying Groups, Ophthalmology, and Specialty Pharmacy.